A full brand launch and growth strategy for Children’s Wicker — an heirloom collection from Spice Island Wicker. Website, marketing, social, and email, designed to position the brand as a leader in heirloom-quality children’s furniture, Montessori-inspired living, and aesthetic, design-forward parenting.
This proposal outlines a full brand launch and growth strategy for Children’s Wicker — combining a high-converting website, a cohesive marketing plan, and an ongoing content strategy designed to position the brand as a leader in three key markets:
Pieces built to be passed down. Messaging and visuals that protect legacy and elevate perceived value.
Independence, intentionality, and natural-play philosophy woven through every touchpoint.
Lifestyle-led storytelling for the modern mother who treats the nursery like a designed room.
A white-glove, high-touch onboarding designed not only to launch the website, but to fully equip the in-house team to manage and scale it with confidence.
A dedicated live training session with the marketing team that goes beyond the basics:
A guided 30-day growth plan designed to turn the website into a revenue-generating asset immediately.
The first impression. Sets tone, values, and the heirloom story.
Anchored on a hero product, designed to drive opening-day revenue.
Bundled storytelling that turns one piece into a full vignette.
Curiosity-driven offers framed inside the brand voice.
Editorial moments that build trust between purchases.
Direct CTA-led email engineered for click-through.
Every template includes designed layout, copywriting, and CTAs — with subject-line strategy that is click-worthy, curiosity-driven, and engineered for higher open and conversion rates.
| Deliverable | Notes | Investment |
|---|---|---|
| Custom Website Build | Lifestyle-driven design, conversion-focused | $6,000 |
| Full Product Upload & Setup | Inventory + line sheets + photos required | $1,500 |
| Premium Onboarding & Training | ~40 hours @ $80 / hr | $3,200 |
| 30-Day Growth Plan Walkthrough | Live launch session + 30-day plan | $750 |
| Complete Marketing Plan | 90-day roadmap, content pillars, campaigns | $600 |
| Facebook + Instagram Setup | Branded profiles, highlights, bios | $600 |
| 90 Social Media Posts | 30 posted + 60 scheduled, $35 / post | $3,150 |
| 6 Email Marketing Templates | $75 / template — designed & copywritten | $450 |
| Monthly Cross Promotion via Jack & Juni | Complimentary lead-capture opportunity | Included |
| Total Investment | $16,250 |
Ongoing support beyond the included 4-week post-launch window is billed at $80 / hour.
Design, development, product population, and onboarding.
Social posts, email templates, marketing collateral.
Go-live, 30-day growth plan kickoff, first promotional push.
This project is designed to position Children’s Wicker as more than a product-based business — but as a lifestyle brand rooted in beauty, intention, and childhood experience.
With the right strategy, visuals, and execution, this brand is positioned to scale quickly within a highly engaged niche market.
This is not just a launch — this is a strategic foundation for long-term growth.
Ninety posts. One coherent voice.
Platform setup
Content load & cadence
Content types